HOW CAN BUSINESSES IMPROVE THEIR EMAIL OPEN RATES WITH BETTER 

Email marketing is a big way to reach an audience for any business. It often is problematic to have high open rates. Some better ways to improve these rates involve improving bulk email data segmentation. Understanding Email Segmentation Segmentation of an email list is the process of breaking down your general email list into smaller, more f

In the competitive environment of B2B marketing, access to a quality database is everything. What does "quality" mean, though? Below, we outline the defining qualities of a superior B2B database. Accuracy and Reliability Data Verification Data accuracy perhaps forms the most basic qualification a B2B database should have. Information in the